Portfolio
We invest in a small number of exceptional teams each year, backing them for the long term often over multiple funding rounds.
We’re not afraid to roll up our sleeves and be there for our portfolio, helping management to scale and navigate obstacles. We are very proud of what these businesses have achieved to date and are excited about where they will be tomorrow.
Current investments
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Click Fraud Protection Platform for marketers and digital agencies
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AI-powered support platform for hardware and consumer electronics
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Integrated clinical system for managing patients' data and admin tasks
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Expert network & primary research platform
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Restaurant intelligence platform, feeding happiness
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Leading provider of mobile and SaaS ticketing for the public transport industry.
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Leading SaaS platform for mobile app commerce.
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Search engine for job advertisements.
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Accelerating medical breakthroughs by finding clinical trial matches.
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Straight-talking pensions advice.
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Characterful Homes. Dedicated Service. Memorable stays.
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The estate administration people.
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The UK’s leading provider of mover conveyancing services.
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Intelligent benchmarking and rate data analysis for ocean freight rates.
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The leading call intelligence platform.
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Data management, analytics and applications for managing digital distribution.
THE BUSINESS
Founded in 2018, Lunio delivers technology to help marketers regain control over their digital advertising budgets. By using a combination of big data and cybersecurity best practices to identify and block fraudulent and invalid traffic at the source, Lunio helps clients improve their return on ad spend across digital channels. Between greater accuracy and insights, Lunio ensures thousands of leading brands prevent click fraud across over 15 acquisition channels, including popular advertising networks and social media platforms.
THE BUSINESS
Founded in 2017 in Stockholm, Mavenoid is the world’s leading product support platform built specifically for hardware and consumer electronics brands. Unlike generic support platforms/chatbots, Mavenoid’s AI-powered self-service and support automation tools allow hardware companies to resolve their customer’s repetitive and complex issues without human agents— saving brands time, effort and money. Mavenoid’s platform enables companies to quickly convert existing product knowledge into highly effective support automation, and also includes remote support tools such as live chat and interactive video calling for more efficient remote support.
THE BUSINESS
Semble is a cloud-based clinical system covering medical and administrative tasks of healthcare providers. Beyond providing its clients with a powerful solution to run their medical practice and to engage with patients, Semble connects them with outpatient hospitals, pathology services, pharmacies and other third parties to optimise their workflows and ensure data liquidity.
THE BUSINESS
Founded in 2017, proSapient is a primary research platform that allows private equity and consulting firms to gather insights from experts around the world via consultations and large-scale surveys. proSapient uses cutting edge technology to match the right experts with the right projects and provide highly accurate transcripts, all of which is delivered within a customer friendly platform. Since launch proSapient have begun working with many of the largest users of expert networks in the market.
THE BUSINESS
Launched in the UK in 2017, Yumpingo is a restaurant intelligence platform which brings big data analytics to restaurant operations by tapping into the silent majority of guests’ in-moment restaurant experiences through technology touchpoints. Our award-winning platform enables restaurant leaders to make more decisions, faster, and with greater confidence by turning data into insights into actions at unprecedented levels. Yumpingo gives restaurants complete certainty of how to optimize customer satisfaction across brands at location, shift, server and dish level. The ultimate effect is a transformation of the business as proven through numerous case studies which boast increased sales and improved customer satisfaction.
THE BUSINESS
Masabi is bringing Software-as-a-Service (SaaS) ticketing and payments to public transport agencies of all sizes around the globe. Through our fare collection platform, Justride, agencies can sign up to mobile ticketing services, enable Mobility as a Service (MaaS), or deploy an account-based full fare collection solution using contactless bank cards, mobile devices and smartcards. Masabi is the category creator for transport mobile ticketing. With over 50 clients across four continents, the Justride Mobility Platform is the most widely deployed end-to-end mobile and account-based ticketing solution in operation, serving the largest transit agency in the US to local bus operators. Masabi has offices in London, New York, Denver and Cluj.
THE BUSINESS
Poq is the app commerce company that enables leading retailers to forge deeper and more valuable relationships with their customers. Retailers such as House of Fraser, Missguided and MADE.com use the Poq app commerce platform to create highly effective and fully customised native apps in record time. Apps that allow them to build stronger brands, sell more of their products, deepen customer loyalty and deliver highly relevant content, communications and rewards. Ultimately, Poq helps them to bridge the gap between the mobile and in-store experience and to futureproof their future revenues.
THE BUSINESS
Adzuna is a search engine for job ads used by over 10 million visitors per month that aims to list every job, everywhere. We search thousands of websites so our users don’t have to, bringing together millions of ads in one place. By providing smarter search options and powerful data about the job market, we give jobseekers the information they need to take control of their careers. Adzuna’s data also powers the Number 10 Dashboard, used by the Prime Minister and senior officials to keep track of economic growth on a daily basis.
THE BUSINESS
Antidote is a digital health company on a mission to accelerate the breakthroughs of new treatments by bridging the gap between medical research and the people who need them. Antidote was launched as TrialReach in 2010 and rebranded to Antidote in 2016. Antidote are based in the U.S. and London and their investors include Smedvig Capital, Amadeus Capital Partners and Octopus Investments.
THE BUSINESS
Profile Pensions is an award-winning pensions advice company, aiming to help millions of people across the UK improve their future retirement income. The company offers a free, no obligation pension trace and review, allowing customers to fully understand their pension, its value, performance and what it will be worth to them in retirement. In 70% of cases it reviews, Profile is able to find customers a better pension and only charges fees if the customer decides to switch their pension. In addition, they offer the option to manage the customers pension on an ongoing basis. Profile has helped over 50,000 people in the UK to better understand their pension and switched over 14,000 customers into better pensions. Profile Pensions is based in the UK with offices in Preston and London and through the use of technology and telephony delivers their impartial whole of market advice, nationally.
THE BUSINESS
Characterful homes. Dedicated service. Memorable stays. As London’s #1 home sharing specialist in short-term rentals, Veeve has over 1,000 characterful family homes, townhouses, apartments and penthouses to choose from. All carefully prepared and fully serviced by an extensive hospitality team, Veeve offers visitors a truly authentic and memorable stay in London. And should guests need anything at all, Veeve’s London specialists are on hand 24/7 for total peace of mind.
THE BUSINESS
Kings Court Trust is one of the UK’s leading estate administration service providers. Since 2002, they have helped thousands of families manage the estates of their loved ones by providing a comprehensive, efficient and cost-effective solution at their time of need. Kings Court Trust understand that dealing with the estate of a loved one can be a stressful and emotional process and pride themselves on doing all the hard work for their customers when they need it most. They are committed to offering families a great service for a fair price and work closely with a growing network of business partners across the UK including will writers, independent financial advisers, funeral directors. The aim of Kings Court Trust is to develop thriving professional relationships to help our partners grow their businesses and provide their clients with the highest quality estate administration service.
THE BUSINESS
As the largest conveyancing group in the UK, Simplify brings together a unique group of exceptional businesses, dedicated to simplifying conveyancing for clients and introducers who are involved in buying, selling or re-mortgaging residential property. They provide trusted services and flexible solutions to many of the UK’s leading property businesses by combining award winning digital technology with personal service and an innovative approach to people and processes. This combination is driving a unique growth model which, in turn, helps their partners to thrive. The award winning eWay platform underpins a market leading consumer experience while deep data integration with introducer partners gives unrivalled transparency, saving time for all parties. A super panel of Simplify controlled conveyancers operating on a common digital platform, coupled with Sales Centre expertise to maximise partner opportunities, delivers an unbeatable proposition for the market. Simplify was formed in 2019 through the combination of My Home Move and The Simplify Group and is headquartered in Leicester with a further seven UK sites and a national network of home-based conveyancers.
THE BUSINESS
Xeneta is the leading ocean freight price benchmarking and market intelligence platform transforming the shipping and logistics industry. Xeneta’s turnkey yet powerful reporting and analytic platform provides shippers and freight forwarders the data they need in real time to compare their shipping prices against the world’s largest database of contracted rates. Xeneta reports in real time on market average and low/high movements with over 35 million short and long-term contracted rates in its database covering over 160,000 global trade routes. Xeneta helps make informed decisions with actionable intelligence optimizing companies’ logistics procurement.
THE BUSINESS
Infinity is the leading call intelligence platform. Providing transformational business tools to gain intelligence from every conversation with prospects and customers. To drive more sales, optimise marketing and streamline operations. Available in over 75 countries, Infinity’s technology allows you to measure which marketing channels generate calls giving you complete insight into every touch point of your customer’s journey. Incorporating the most advanced Universal Analytics integration available, Infinity will send phone call data into Google Analytics as well as custom dimensions about the call, such as call length, call rating or your own custom dimensions passed through from your website.
THE BUSINESS
Smedvig Capital invested in Mediamorph in 2012. Mediamorph serviced the Media & Entertainment industry as a critical bridge connecting content providers and content platforms in the increasingly complex world of video distribution. Their cloud-based enterprise software and data services help customers optimise content exploitation, maximise revenues and better understand licensed-content value. Mediamorph improves the management of and insight into financial, rights, and consumption information, while streamlining data through customers’ systems and supply chains. In 2019, Mediamorph was acquired by TV Time, merging TV and Film analytics with content distribution. The combined companies operate under the name, Whip Media.
Selected past investments
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Procurement, Analytics and Research experts.
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Redefining how brands automate and scale personalised video
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Powering insights and media across all channels and devices.
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Leading international creative marketing & production agency, sold to SD1 Media 2017.
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The UK’S first storage-by-the-box company.
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The UK’s largest car sharing company, sold to Zipcar 2010.
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Early entrant traffic information service, sold to INRIX 2011.
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Boutique media company specialising in out of home screens, sold to Lloyds 2012.
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Market leads for salary sacrifice, sold to ECI Partners, 2015.
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Quality content creation at unparalleled speed and scale.
THE BUSINESS
The Smart Cube researches, analyses and addresses the needs of businesses in today’s intelligence age with tailored sector-specific solutions and Amplifi – their organisational platform, rich with knowledge, cutting edge tools and advanced analytics – delivered by talented minds. Primarily serving the CPG, Energy & Chemicals, Financial Services, Industrials, Life Sciences and Retail sectors, The Smart Cube works with a third of companies in the Fortune 100, helping them make smarter decisions, accelerate value and gain a competitive edge.
THE BUSINESS
Spirable’s personalised video platform empowers brands and agencies to create, scale and optimise highly relevant and personalised video content across-channel. The pioneering self-serve technology connects hundreds of unique data integrations with on-brand templates to create thousands of uniquely tailored videos that resonate deeply and drive action from awareness to conversion and loyalty. Resulting in increased ROI and decreased cost and resources. Spirable works with some of the world’s leading brands across 50 countries and is a Facebook Marketing partner.
THE BUSINESS
Captify powers decisions globally through Search Intelligence. Captify’s unique Semantic Technology analyses billions of monthly searches to power insights and media across all channels and on every device. Captify’s actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. To date, Captify has raised $15 million in investment and backed by Panoramic Growth Equity and Smedvig Capital. In NYC, London, Paris, Hamburg and Kiev, a global team of 160+ are powering record company growth and changing the way data is activated by marketers around the world.
THE BUSINESS
The Picture Production Company (PPC) is a leading International Creative Production agency which combines a dedicated award winning creative team with unparalleled production facilities. They offer a full agency, cross platform service that delivers on brief, on budget and on schedule.
THE BUSINESS
LOVESPACE is the UK’s first storage-by-the-box company. They collect things from your home or office, look after them for as long as you want and then return them whenever and wherever you want them – the very next day. LOVESPACE is a totally hassle-free way of storing – tell them the day you want us to collect your items and one of their friendly team will collect your stuff for free. You can upload photos as a reminder of what’s in each box, and if you need packing materials LOVESPACE can send them out to you. Items are stored in a secure warehouse and because you only pay by the box (or item), you don’t waste the space you don’t need. When you want any of your items back, simply log onto your LOVESPACE account, select your item(s) and they’ll deliver it to you the next day.
THE BUSINESS
Streetcar was one of the early entrants into the UK car sharing market. Through an unwavering focus on customer service they became the early UK market leader. At the end of 2006, the company had established a network of around 200 vehicles and 10,000 members around London. Smedvig invested in early 2007. Streetcar was acquired by global market leader Zipcar in April 2010 for a mixture of cash and shares. The combined company floated on the NASDAQ in April 2011 with a market capitalisation of $700M.
THE BUSINESS
ITIS was founded in 1997 and was one of the early entrants into the then nascent UK traffic information market initially piggy backing its position in vehicle security probes to develop the first ‘Floating Vehicle Data’ methodology (“FVD”), now used widely in the market. Throughout the long ownership of ITIS, Smedvig was a key adviser to the CEO and board and was involved in all major strategic initiatives over the period culminating in leading the exit process on behalf of all the ITIS shareholders, alongside carefully selected professional advisors. ITIS was acquired by the dominant US player, INRIX in August 2011 for £37m cash.
THE BUSINESS
Ocean Outdoor is the UK leader and innovator in spectacular and iconic out of home advertising sites. Ocean fills a unique position in the Outdoor advertising landscape, specialising only in large-format, digital, super-premium locations. Smedvig worked extensively with the management to put the systems and processes Ocean would need as a larger business. Central to this was a rigorous process to filter and appraise the potential value of new sites, marrying Ocean’s deep expertise with relevant demographics, traffic data and financial analytics. Ocean was acquired by Lloyds Development Capital for £35M in cash in May 2012.
THE BUSINESS
Tusker was founded in 2000 as a revolutionary provider for the corporate fleet lease industry. Based on cutting-edge technology it aimed to take fleet management online, decreasing cost and increasing the overall level of customer satisfaction in a traditionally slow to modernise industry. Smedvig Capital sold Tusker to ECI Partners in February 2015 for an undisclosed sum.
THE BUSINESS
Quill is the leading multi-language content production platform for eCommerce businesses, defining a completely new model for high-volume, high-quality, multi-language content creation, based on the powerful combination of technology and talent. Quill produce Primary Content: the critical pre-purchase information that drives online performance, such as product and category descriptions and buying, how-to and destination guides. To date they have created over 47 million words of bespoke content – plus videos and graphics – for 170+ clients, including global brands such as Tommy Hilfiger, Argos, Google, Thomas Cook, John Lewis and Louis Vuitton. Their model leverages a highly flexible, global network of 2,400+ freelance content creators working 24/7/365, centrally managed through the Quill Cloud platform: pioneering technology that streamlines and automates complex production and quality control processes to enable a level of efficiency, speed and scale that’s impossible to attain in-house or via traditional agencies.